Tuesday 30 September 2014

BUSINESS IN THE USA AND INDIA ; I enriched my earlier blog with some inputs because of news that MODI attracts US business in India.

We can excel in manufacturing if only we get more confident in our products . BUSINESS IN THE USA AND INDIA are on two different levels and we should no more wait for approval from the Americans or Europeans.
OLIVE OIL is an European product and they know how to sell their product and they fool you with a media hype with scientific proofs etc but they do so with their wine (good for heart) even beef , good for protein and here in France, doctors laugh when you say you do not eat beef, these are all cultural traits from cold countries where geography shapes their eating habits more than anything. So, more than olive oil, let us make attractive our real strong and rich food heritage with sesame oil, so good for your cholesterol. Even coconut, German scientists are doing research on it for many HEALTH remedies.
WHEN we think low of our products, they know that they are more valuable than their European equivalents but they will never openly declare it; that is needed here too, economic patriotism. We Indians should add value to our local foods; IF ONLY TODDY , a alcohol form coconut tree,  were native to the USA , the Americans would have shown such a pride in drinking toddy that Indians would have long began  following that fashion with awe; Americans would have sold it in such a "modern" pack and bottling it so modernly that  that it would have beaten whisky.
So, all resides in the confidence in your products. For that you need to get rid of your inferiority complex and affirm your "indianness" with pride. Will this happen one day?
When a child is suppressed, in comparison with its peer or neighbourhood children, the child loses confidence to perform and becomes mediocre. When a nation is selectively compared with other nations, on the apparent demerits, the nation loses its confidence and will to perform.

The starting point for any nation to perform is self esteem, which was completely uprooted from our psyche, successfully by the successive aliens. Now, MODI is really showing a confident INDIA IMAGE but should also sell Americans not just invite them to sell to us what they excel in like coke, kellogs, bourbon, wheat, gm products, cars (already they have invaded India). Finally, they can complement us only by giving us armament, space and aviation technology. Let us hope they will come to INDIA, make those products and transfer know-how  in whose manufacturing we lack technology not those beverages and FAST FOOD items that will make us obese and ill like them.

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